Will the New iPhone Save Old Media?
June 8th, 2009 Filed under: News/Calendar/Industry by admin
(From Gawker’s Print is Dead)
It doesn’t take a particularly creative publishing executive to imagine a big opportunity in the new iPhone software Apple showed off today.
First, Apple said it was upgrading iTunes to allow movie rentals and the purchase of TV shows on the mobile device, just like on desktop versions of iTunes.
Potentially more promising for the print media is the newly-added ability to purchase content from within iPhone applications. A startup called Scrollmotion demonstrated from Apple’s stage its forthcoming reader software and boasted it would offer 50 major magazines, 170 daily newspapers and 1 million books. Esquire, ESPN and Bon Appetit were pictured inside the app.
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